According to Lisa Shaddick, deputy managing director, “any company doing business in more than one country is an international player, but the perceived complexity and high costs associated with cross-border marketing can deter SMEs from considering it as an option open to them. We want to destroy the myth that pan-European or global PR is only for large multinationals.”

Operating out of one central London office for over 20 years with a team of multi-lingual, multi-national staff, Davies Associates, who offers multi-lingual, multi-national staff, realised there was a gap in the market for SME’s who wanted to enter new markets, increase export sales and boost profits. Shaddick says, “not all clients have the budget to be able to break into different markets around the world. By offering this service, we can take clients anywhere in the world they want to go, without the high costs of agency networks.”