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DuPont CoatingSolutions makes tracks for Davies Associates

The rail division of DuPont CoatingSolutions has chosen Davies Associates to carry out its first PR push in Europe.

DuPont CoatingSolutions offers a dedicated product line for the rail industry. The highly productive waterborne products for both the exterior and internal areas of passenger trains, trams and underground carriages, comply with current and pending EU emissions legislation.

Davies Associates deputy managing director, Lisa Shaddick, says of the fledgling PR programme, “the rail industry is still considered by some as highly archaic, but the reality is that it is a highly fluid and focussing more on customers and trends. Our remit will see us get the message across that DuPont CoatingSolutions is at the cutting edge of the rail industry. It will continue to adapt to the changing technologies and work closely with its customers around the globe to create tailor-made solutions, to reduce operating costs and to meet the demands of an ever-changing industry. Davies Associates is the retained PR agency for other DuPont business units, so we are well-placed to ensure this PR programme is highly successful.”