DA Public Relations

RODCRAFT (RC) appoints DA for European PR campaign

February 2008

DA has added another big name from the automotive aftermarket industry to its client list: RODCRAFT (RC), one of the world’s leading suppliers of aftermarket tools and equipment, has recently appointed London-based DA to carry out a European trade media relations programme in 10 key markets.

Germany-based RODCRAFT (RC) takes pride in its extensive product offer which includes innovative pneumatic tools and cordless tool ranges, workshop equipment and accessories. Thomas Glasow, RODCRAFT (RC) marketing manager, says, “the DA international team has the capacities to support our marketing efforts across Europe. As well as raising our profile in the highly competitive aftermarket tool market, we hope that the campaign will help us market some complex tools that require explanation.”

Lisa Shaddick, MCIPR, DA managing director, adds, “international companies often find it challenging to communicate consistent and precise messages across different markets, however, this is an essential part of thriving within a competitive industry. Our experience within the automotive industry coupled with our international outreach makes for a great fit between our two companies. We are excited to be working with this dynamic and innovative client and look forward to a long and successful relationship.”

RODCRAFT (RC) designs and distributes a large range of professional high-performance air tools, workshop equipment and accessories for the vehicle service industry and repair and maintenance workshops. For more than 30 years RODCRAFT (RC), whose headquarters is in Mülheim-on-the-Ruhr, Germany, has continued to quickly implement new market-driven concepts and ideas into full-scale production models, thanks to its engineering capability. RODCRAFT (RC) products are distributed world-wide via its own dedicated customer centres and its global network of partners. Up-to-date information about its latest products, as well as the complete RODCRAFT (RC) range, can be viewed and downloaded at www.rodcraft.com.